10 UX Tips and Strategies to Improve Your Product Pages

Published by Cody J. Murphy on March 24, 2021

Do you own an e-commerce business?

Are you wanting to increase sales?

Do you want to convert visitors to loyal customers?

UX is the answer to all questions reeling in your mind as an e-seller. The term UX (user experience) was invented in the early '90s by Donald Norman, known as User Experience Architect when he worked with Apple as a cognitive scientist. UX includes all components that determine the response of a user towards any product, based on interaction, industrial designs, service, graphics, and the interface. The UX process aims at putting the user first and refers to all possible interactions between a prospective or active customer interested in your product. The process is suitable for all kinds of customers and products including websites, apps, health care products, stationery, beauty products, furniture, etc.

UX design applies to all experiences, and it observes the various elements that create this experience.

Since its invention in the early nineties, UX design has become a synonym of a flourishing business while proving that only those services and products that provide a flawless user experience will be on the top list in the market.

UX Design and Strategies to boost your business

As a business owner, you must be wondering how to improve your e-business using UX design. Once you understand the needs of your customers, you will be able to build your site around their preferences and boost your sales.

Your product page should explain the utility of what you are offering to the customers. You should pay attention and take utmost care in designing your product page to encourage people to add your products to the cart and buy them too.

To help you achieve your sale targets, here are a few strategies that you can adopt to improve your user experience and increase your e-commerce sales:

1. Authentic Navigation and Smart Search

If your customers can't spot what they're looking for, they will not be able to buy it.

Ecommerce site navigation is crucial to your website's success. Provide a familiar user interface for the navigation system of your site. Divide your products into categories according to design or usage so that your visitors can easily spot what they want. Create subcategories under main categories for the convenience of users.

2. Facilitate Real-Time Conversions

By supporting real-time conversations through live chat, you can direct your customers to the products they are looking for and minimize their chances to comparison shop by keeping them occupied throughout the shopping process. A live-chat button on the website will improve your customer experience, and also facilitate customers to get support instantly. Solving the queries in time increases the chances of conversion of visitors to actual customers.

3. Focus on conversions

The goal of your website and product pages should be to convert visitors to paying customers. Select professional, high-quality images of your product from different angles, and provide a zoom feature to help visitors select the product without any doubt. An attractive visual design with aesthetic color schemes and imagery captivates users' attention while browsing your website. Writing a crisp and precise product description attracts customers and incites them to make a purchase. This is important for any transactional page - whether it's for physical goods or selling digital courses which are virtual products. The use of keywords, bullet points, and catchy headings will make it easier for visitors (and search engines!) to scan the content.

4. Include visual searches on the product page

Attractive visual searches on your e-commerce site will make shopping a fast and delightful experience for the customers. They can take a picture of the product that they are interested in, and can quickly see similar products for sale. Many popular e-commerce sites have been successful in generating leads through visual search options. An added advantage of including a visual search bar is the convenience for customers to search for any product they see online in just a simple step.

5. Display product filters

The display of filters above the search results will facilitate your customers to rapidly compare the different combinations before making final selections. You should track all filters closely and make sure that they are working accurately. Filters help visitors make a targeted search that increases their chances of buying a product. Moreover, product filters help access the buying trends and customer choices for better recommendations in the future.

6. A Smooth Checkout Process

Make sure your check out is not a lengthy process, or you may lose your customers. Accelerate the process by incorporating auto-fill forms, calculating various shipping information, a comprehensive range of payment options, and providing the correct CTA in a notable location. If you’re using WordPress for product sales, auctions, or digital products, WooCommerce is a great option with a number of addons that make the checkout process smooth.

For the best user experience, consider modifying your layout and how payment options are displayed to select the best possible option for your customers. A reputable payment gateway system like PayPal or Stripe is important for customer confidence, too.

7. Invest in a responsive website to maximize your mobile store user experience

Maximize your website for mobile to reach a greater audience. Many websites lose potential customers due to the lack of a mobile-friendly website. So, invest in a responsive website whose format adapts automatically according to the screen of the user.

Ensure that your website fonts are comprehensible and simple to read on mobile devices, and touchable components are adequately large touch targets. You can also develop a mobile app for your e-commerce store to enhance the user experience and deliver faster checkouts.

8. Minimize the distractions

Follow the principle of mindfulness and minimum distractions for your customers while displaying the content on the website.

A tasteful and moderate design is an additional UX best practice to optimize your product page.

Don't overburden your product page with excessive content since it may result in a delay in deciding to buy the product. Keep editing the page and maintain a perfect balance of content.

9. Offer suggestions

For optimizing UX, design a plan to show only those products that are either similar or fit the choice of the customer on an individual product page. This saves the precious time of the user and strengthens the possibility to find similar items which increases the chances of a transaction. Your suggestions should primarily focus on title, image, and price to create interest in your product at a glance.

10. Review and rating section

Most customers rely on reviews and ratings of past buyers before purchasing a product. Adding a review section to your website helps potential customers trust you and your product. A good review form consists of separate sections for every part of the product. This way the customers can assess the ratings based on every aspect of the product to come to a conclusion about the item.

A good user experience leads to good performance

Catering to the specific needs of your customers and designing your website according to the expectations of the customers is essential to boost your sales and outshine your competitors. Follow the above mentioned tips to improve your user experience and increase your profits.

Cody J. Murphy

Cody J. Murphy is an Internet entrepreneur who has been growing companies of all sizes over the past 10 years, most recently working on the M&A team at a large technology firm. Now, he’s sharing his marketing insights with the world at Visual Oak, a resource that helps businesses learn how to make technology work for them.

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