5 Things that Digital Marketers Should Keep in Mind
In today’s era, digital plays an important role. Whether it’s a business or a person, or even a social cause, it’s paramount to have a robust digital presence to reach out to potential customers or keep your followers engaged with you. But before we discuss digital marketing itself, it’s critical to understand that every business is unique, and hence it should have clear objectives. A million followers for instance may not be helpful for a small business, as much as even 10,000 loyal followers could be, who’re purchasing the product/service.
In this article, we will be discussing the five most significant factors that a digital marketer needs to keep in their mind.
What Digital Marketers Need to Know and Remember?
The main objective of digital marketers is to add more value to the company’s online presence, which could be in the form of followers, engagement, awareness and more.
To meet this objective, the digital marketer has to:
1. Understand the target audience
Formulating an online marketing strategy without understanding the kind of audience the business intends to target is a complete failure. You need to focus on what your audience wants, so that you can tell them how your product/service meets them.
The demographic, geographic, and psychographic variables ease the task of identifying specific characteristics of the audience. Some other ways to do the same is customer surveys, and Google Analytics data. You should also keep a close eye on how your competitors (targeting the same audience) are attracting the customers. And all such information is necessary to attract, engage, and convert the audience you’re reaching out to, in an effective manner.
2. Selecting the right medium
Extending the previous point, once you know the target audience, it’s only imperative to know exactly where to spot them easily. Images, videos, and audios are known to impact better than long lines of text sometimes. For this, Instagram and YouTube are the best avenues to market such medium, while Twitter will fail here (ideal for brief text-based posts). Similarly, while Facebook is a widely popular social networking site, used by a huge population, Quora is becoming increasingly popular and can facilitate getting more mature audiences.
Focusing excessively on online platforms that are unlikely to be frequented by your customers won’t be a good return on your investment of time, effort and money. Utilizing multiple mediums (relevant ones) increases the scope of attracting followers/customers significantly. For example, many digital marketers will ignore email marketing, while it still remains one of the best ways to directly connect with your users and potential customers.
3. Focus on engagement
Knowledge about the target users is useless unless you derive more personalized information by engaging with them. Engagement with them is essential to ensure that they continue interacting with you. Keep in mind that you need to devise ways to connect and engage with your audience without being annoying and boring.
It also means that you shouldn’t always post about the business’ product/service, but share engaging, informative or educational content too.
4. Don't ignore the power of good design
A potential online customer will take a few seconds to leave your site if the user experience (like navigation, loading speed, inability to view/read the content) is poor. The same is true for your social media presence. It’s therefore necessary to try your hands on grasping basic design skills or master and relish other design tools by investing in graphic design courses. To ease your work, there are some sites that offer instant help with any of your design projects.
Delesign is a one-stop shop for all customized web design solutions. Just submit your design request by uploading your file or simply choosing one from the library. You can fill out the information form on their site as well. Your chosen designer will work in coordination with you and send you the work for review in exported file format.
5. Leverage the insights provided by data
As a digital marketer, you need to store, refer, and handle a massive amount of data for insights, and also to engage with the target audience. Tracking the journey and experience of every customer is crucial, for which a systematic organization of information is mandatory. While it might not be obvious, but your CRM has a prominent role to play in marketing automation for tracking data related to customers and their behavior.
In huge enterprises, data engineers might be at work dealing with data, but in SMEs, it’ll be digital marketers that can do that. You should also gain some advanced spreadsheet skills for dealing with data to get insights, and then plan your content accordingly.
The points elaborated here are basic things that a digital marketer must focus on and follow in order to achieve the objectives of the business. We wouldn’t recommend following any shortcuts for the same, though services like Delesign are certainly handy to get things done quickly without compromising on the quality.