7 Awesome Tips for Hospital Marketing Plan

A hospital marketing plan is very complicated. It’s unlike the marketing plan for other organizations because it deals with people’s health and lives.
 

This article will look into how to craft a hospital marketing plan.
 

The Challenge of Marketing a Hospital

Hospitals are not like other organizations that can be marketed. They are non-profit, which means that they are tax-exempt. That’s already a significant factor for the overall marketing strategy.
 

Then, of course, a hospital is something that most people will avoid if they can. A hospital visit is always seen as something negative by most people.
 

A major challenge faced by those trying to market a hospital is the fact that they cannot use most of the gimmicks for marketing other types of organizations. It might not be appreciated if a hospital uses sensationalist promotional drives. Consumers today are plagued with some truly bizarre medicine commercials, as well as mountains of "mouse print." To win over a sceptical – even cynical – public, it may take some work. It also must be avoided to appear that a hospital is profiting from the ill health of other people.

Tips for Marketing a Hospital

If you are tasked with marketing a hospital, then you face a daunting task. There are so many things that you must keep in mind. Here are a few tips that you can use in creating your very own hospital marketing plan:

1. Build an Informative Website

Unless it’s an emergency, most patients will try to learn as much as they can about your hospital first before heading to it. The quickest way to do that now is to check the hospital website. So, one of your priorities is to build an informative website. Remember, your hospital website should be informative more than anything else.
 

Don’t just focus on the services that patients can get from your hospital, you should also include preventive measures that people can use to stay healthy.

2. Be Smart on How You Use Social Media

Digital marketing now requires the use of social media. It’s a step that you cannot afford to miss. You need to maintain a presence on Facebook, Twitter, Instagram, and LinkedIn. Those are the platforms where you can reach potential patients. Those are also useful for reaching out to talents that you can hire for your hospital.
 

3. Use SEO

People who will research your hospital and their illness will be using Google. That’s a given. This means you need to optimize your site and your social media accounts so people searching on Google will see you.
 

Google is still the number one search engine, accounting for 70% of all global traffic for search.

4. Use Internal Marketing

While you need to focus on digital marketing now, you should also use internal marketing. While you cannot really require employees to promote your hospital if they don’t feel like it, you can work with the HR department to ensure that the employee experience there will be so great that they will be compelled to tell others about it. They will be promoting your hospital on their own without being told to do so.

5. Email Marketing

Email marketing is still one of the most effective forms of digital marketing in use. In fact, for every $1 that you spend on email marketing, you can expect a $42 return. So, overall, it’s worth your while to invest in email marketing.
 

But email marketing requires a lot of work. First of all, you need to build a great list of email leads. Having an updated email database of doctors, healthcare professionals, investors, and clients, will surely give you an advantage. Once you have your targetted lists, you need to craft the right emails to attract these people.

6. Testimonials

You want to show how good your hospital is and the best way to do that is to get testimonials from patients and their families. Post those testimonials on your website and on your social media accounts.

7. Automate

You want to keep the patient experience to be as smooth as possible. One way to ensure that is by automating the entire process of them dealing with the hospital. Patients and their families are already stressed and you don’t want to add to their frustrations by complicating the process of them getting admitted into their hospital.
 

By improving the entire patient experience, you can turn patients and their families into promoters of your hospital.
 

Create a Consistent Branding

It’s essential that you create consistent branding for your hospital. Branding will include the logo, the font, and the colors that will be used on all of the collaterals of your hospital promotion. Consistency is the most important aspect here. You need to make sure that the right logos and colors will be used on all marketing materials.

Now, it may take a while to figure out the branding that works for your hospital. You may have to work with professionals in coming up with the right branding. You need to work with professional graphic designers who have experience in building brands. 

The colors and the logos of branding are very powerful, and they can already convey a lot about your hospital, so you need to be careful about it.

Make sure that you create an actually executable marketing plan. It’s easy to write a plan but sometimes the plans just end up as plans. They don’t get executed. So, when you create that marketing plan, you need to think ahead and picture yourself actually executing it.

Get Help from Delesign

If you need help in building your hospital marketing plan, then you can get help from Delesign. 
 

Delesign is actually a one-stop-solution platform for SEO, graphic, design, writing, and basically, anything else that you will need for digital marketing your hospital. Once you sign up for Delesign’s subscription service you will get a dedicated designer who will work on your project. That just means you can get the consistency that you need in the designs.
 

Another advantage of using Delesign is that you can get unlimited revisions with the designs.
 

So, if you need to develop a marketing plan for your hospital, make sure to visit and check out what Delesign has to offer.