April 12, 2022 Published by Krisana Estaura

Advertising Design For Sales: How Design Creates a Unique Impact

Planning to create an advertising design for sales boosts purposes? It's vital to understand how design can create a unique impact.

Any effective marketing effort relies heavily on design. According to studies, people process visuals 60,000 times faster than text. That's why it's so important to make sure your advertising design catches their attention and leaves a lasting impression. 

The importance of design can be seen in the many new startups that focus solely on creating beautiful designs without developing the product itself. According to Mckinsey, the right design can have a huge impact on your business. Studies show that businesses with attractive designs generate 32% more revenue and 56 percent higher shareholder returns, on average than those without them! This is because a well-designed product not only looks good but also functions well.

However, there are some misconceptions about what good design really is and how it affects your bottom line.

In this article, we'll discuss how good design can help your business achieve its goals and how to create an effective advertising campaign that will reach your target audience.


Why is design so important to a brand?

Good design can be the difference between a successful marketing campaign and one that falls flat. It's not just about making something look pretty – effective design is all about creating a unique impact that helps your brand stand out from the competition.

The best way to think about design is as a form of communication. It's a way to connect with your customers and communicate your message clearly and concisely. According to a study, about 38% of users do not want to interact with a website if it does not have an attractive design. Good design can help you build trust with your audience and create an emotional connection that persuades them to take action when done well. 


What are the benefits of good design?


Increased sales and revenue

Good design can help you achieve a higher ROI by increasing your conversion rate and motivating customers to buy more products or services. The design of a website can make or break its trustworthiness with consumers. 

As many as 94% will leave and multiply that number by two when they are impressed, but only 60-70% stay for long if there is something about the site that doesn't look appealing. Hence, a good-looking website helps your business grow because people want to buy what seems appetizing.


Greater brand awareness

Good design can help you reach a wider audience and increase brand awareness. Building a recognizable brand is hard. It could take 5-7 impressions for you to start seeing results! One way to do so is through a custom-designed logo. Logos are instantly recognizable, which means that 75% of consumers can identify a brand by its logo. These logos often have the most creative and vibrant designs because they're meant to be eye-catching rather than simple or boring!


Improved customer loyalty

Good design can help you create a loyal following of customers who are more likely to return and buy more products or services.

According to Forbes, consistent branding across all platforms will not only increase your revenue by up to 23%, but it's also a must for any business looking to retain customers.

Branding is more than just designing logos and having marketing materials printed-- every piece of collateral needs some degree of uniformity in order to be successful. From social media channels to website designs and product packaging material, anything you use can affect how people perceive your company! 

There’s no better way to maintain consistency than creating a good design that is unique to your company. McDonalds for example, is a company that has successfully branded itself with its golden arches logo and red and yellow color palette.


Enhanced brand reputation

Good design can help you create a positive image for your brand and improve public perception. Take Volvo for example. The Swedish car brand has been a staple in the market for years. Once known as an excellent but dull vehicle with safety features at its core and aesthetics closer to that of cars from decades ago than today's design trends, it underwent quite possibly one of most public design revamps overtime when they embraced authentic Scandi-chic style without sacrificing top-notch build quality or driver protection.

In recent memory, from 2000 onwards this once boring company became sleek minimalist fashionable while still offering top-tier builds. Just look around any street corner you’ll see many Volvos vying alongside Audi, Mercedes Benz, and BMW.


More effective communication of your message

Good design can help you communicate your message more effectively, making it easier for customers to understand what you're trying to say. According to a study, 93% of human communication is visual so it isn't such a huge surprise that people prefer to look at pictures and make their own judgments instead of reading the text.


What are the different elements of design a brand can leverage?

There are many different elements of design that a brand can leverage, including:

  • Visual elements such as color, shape, and layout
  • Typography
  • Imagery
  • Animation


How do you create an effective advertising campaign?

An effective advertising campaign reaches your target audience and persuades them to take action. There are many different factors to consider when creating an advertising campaign, including:

  • Who is your target audience?
  • What is your message?
  • What is your brand's personality?
  • What are your goals?
  • Which platforms will you utilize to reach out to your target audience?
  • What budget do you have?


What is a good design process?

A good design process should be tailored to the specific needs of your brand and the goals of your campaign. However, there are some general steps that all good design processes should include:


1. Research

This is where you'll gather information about your target audience, your competitors, and the industry as a whole.


2. Strategy

This is where you'll develop your overall strategy for the campaign, including your goals, target audience, and messaging.


3. Design

This is where you'll create the actual designs for your campaign.


4. Testing and refinement

This is where you'll test your designs and make any necessary refinements.


5. Launch

This is where you'll launch your campaign and track its success.


How to use design to build a brand?

To create an effective advertising campaign, it's essential to understand design principles. Here are a few basic design tips that can help you build a successful brand:

  • Use color to create a unique visual identity for your brand.
  • Use typography to create a unique typeface that reflects your brand's personality.
  • Use imagery to create a visual representation of your brand.
  • Be consistent with your branding across all channels.
  • Keep your messaging clear and concise.
  • Make sure your designs are visually appealing and easy to understand.
  • Test your designs before launch.


What are some common design mistakes?

There are many common design mistakes that can negatively affect the success of your campaign. Some of the most common include:

  • Using too many colors can be overwhelming for the viewer and make it difficult to understand your message.
  • Not using enough contrast can make your designs challenging to read and understand.
  • Using the wrong fonts can make your design look unprofessional or dated.
  • Incorrect use of white space can make your designs look cluttered and overwhelming.
  • Poorly designed graphics can make your campaign look unprofessional and amateurish.
  • Cluttered designs can make it difficult for viewers to find the information they're looking for.
  • Lack of brand consistency can make your campaign look unprofessional and disorganized.
  • Using too much text can make your campaign challenging to read and understand.
  • Not using visuals effectively can make your campaign difficult to understand and unappealing to the eye.
  • Not testing your designs can lead to poor results and wasted time and money.
  • Unclear messaging can make it difficult for the viewer to understand your message.
  • Being too conservative or trendy can make your campaign look dated or unoriginal.
  • Poorly executed animations can make your campaign look unprofessional and amateurish.


Effective Design Principles

Design is more than making things pretty. It's about creating an identity and uniqueness in your brand and advertising efforts. By using design principles effectively, you can create a successful and visually appealing campaign that will help you reach your target audience. However, it's important to avoid common mistakes that can negatively affect your campaign. Test your designs before launch, make sure your message is clear and concise, and use visuals effectively to communicate your message.

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Krisana EstauraKrisana is a journalist turned SEO Content Writer with keen interest in tech, software, and innovations. She is an avid fan of Elon Musk and wants to be part of the future Human Mars Mission. In the meantime, she spends her time researching and writing about everything that could make life a better place on Earth. Outside of work, Krisana dedicates her time with her two lovely kids.