June 04, 2022 Published by Krisana Estaura

Key Tips to Creating a Successful Startup Website

Having a website is crucial for startups in boosting their global audience and legitimacy. Here are some tips in creating a successful startup website.

Starting a company is hard enough without having to work on the website. But if you want your startup to succeed, your website must be professional and easy to use. According to recent studies, 50% of people will leave a website if it’s not attractive, and 38% will leave if it’s difficult to use.

Prospective customers’ first impression of your business is often influenced by what they see on your website, so it’s essential to make sure it’s a good one. Contrary to what many people think, creating a great website doesn’t have to be complicated or expensive.

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What Makes a Successful Startup Website?

1. Well-designed and responsive

A well-designed website will have a professional look and feel that will make visitors want to stay on your site. A well-designed website typically has a number of sections and features, including an About Us section, a Contact Us section, and a News or Blog section. The website should also be designed with a mobile-friendly layout, so it looks good on smartphones and tablets. You can contact a well know mobile application development company for responsive web design as well as for mobile sites for your business.

A responsive website is important because it ensures that your site can be viewed on all devices, including mobile phones and tablets. This is especially important if you're trying to reach a specific target audience. Recent data from Statista show that more than 90% of the global internet population in 2021 used a mobile device to go online. If your website isn't optimized for mobile devices, you could be missing out on a lot of potential traffic and losing out on a lot of business.

Nobody wants to wait on a packed site. Think about how much annoyance you feel when loading Facebook is too slow. Keep in mind that the faster your webpage loading speeds, the less likely you'll lose 7 customers in possible sales. To accelerate this process, optimize particular elements of your page.

2. High-quality and informative content

When you're designing a website, it's important to think about what kinds of content will be most useful to your visitors and customers. Including a FAQ section, a blog, video content, or explainer videos can all be helpful in providing information and helping people understand what you do and how it works.

FAQ sections are great for answering common questions that people may have about your business or product. Blogs are a great way to share news, insights, and tips related to your industry or product, and can help you build trust with your audience. Video content can help you show off your product or service in action, while explainer videos can provide more in-depth information about how something works.

All of these types of content can help improve the user experience on your website and make it easier for people to learn about what you do and how it works.

The main purpose of these types of content is to provide your customers with all the information they need to make a decision about whether or not to work with you. By explaining your services in detail, you can build trust with potential clients and convince them that you’re the best company for the job. Additionally, websites with high-quality content are more likely to rank higher on search engine result pages, which can help you attract even more customers.

Also, be sure to proofread your content before publishing them. Content that is full of spelling and grammatical errors will turn visitors away.

3. Clear and easy-to-use navigation

Your website should be easy to navigate so that visitors can find what they’re looking for with ease. It must have clear buttons and links that lead to the different sections of the website.

A cluttered and confusing website will only make people leave in frustration. Be sure to include a search bar and clear and concise menus so that visitors can easily find what they need.

When you're designing the user interface (UI) and user experience (UX) for a website, it's important to take into account how people will navigate through it. Poor navigation can lead to a website losing traffic and business. According to usability research, 75% of users say that poor navigation is the number one reason they can't find what they're looking for on a website.

In addition, 53% of users say that they've lost interest in a website because the navigation was difficult to use.

Meanwhile, good navigation can keep people on your site longer. According to another study, 74% of users said they were more likely to return to a website if the navigation was easy to use.

 

How to Create a Successful Startup Website

1. Keep it Simple

The first rule of thumb for startup websites is to keep it simple. Your site should be easy to navigate and free of clutter. Too much information can be overwhelming, so make sure every element on your page serves a purpose.

Take a look at your website from the perspective of a potential customer. Is it simple for them to find what they need? If not, make some changes.

An excellent example of a simple yet effective website is MailChimp. The website is clean and easy to navigate, and it’s clear what the company does and how visitors can sign up for their service.

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2. Use High-Quality Graphic Designs

Always keep in mind that your website needs to look professional when you're starting a business. This means using high-quality graphics and design elements. If your website looks like it was designed by an amateur, people will be less likely to trust you or do business with you.

Fortunately, there are many resources available for entrepreneurs who need help creating a high-quality website. There are also many companies that specialize in designing websites for startups. By working with a professional web designer, you can be sure that your website will look great and help promote your business in the best possible light.

3. Use Whitespace

Whitespace, also known as negative space, is the empty space on a webpage. It may seem counterintuitive, but using more whitespace can actually make your website more readable and less cluttered.

When used correctly, whitespace can highlight the most critical elements on your page and help visitors focus on your content.

4. Choose the Right Colors

One of the most significant parts of website design is color. The colors should be in line with your brand and easy on the eyes. Bright neon colors may be eye-catching, but they can be overwhelming. Stick to a more subdued color palette to give your website a professional look.

A great example of a company that uses color effectively on its website is Dropbox. The site uses a blue and white color scheme that is clean and easy on the eyes.

5. Use Easy-to-Read Fonts

People should be able to read your website without strain. Use large, easy-to-read fonts for the body of your text and make sure there’s enough contrast between the font color and the background.

Take a look at your website on different devices to see how the font size looks. If it’s too small, consider making some changes.

6. Include a Call-to-Action

Every website page must have a call-to-action (CTA). A CTA is a statement or button that encourages visitors to take action, such as signing up for your newsletter or making a purchase.

Your CTAs should be clear and concise. Use strong verbs like “download” or “buy” to make it obvious what you want visitors to do.

Focusing on a single CTA per page is usually best. Trying to include too many CTAs can be confusing and overwhelming.

7. Optimize for Search Engines

To maximize your website's exposure, optimize it for search engines. That means using the right keywords and phrases throughout your website.

Do some research to find out which keywords and phrases are most relevant to your business. Then, include those keywords in your website’s title, tags, and descriptions.

There are many great tools that can help with keyword research or SEO in general. Here are a few of our favorites: 

  • Google AdWords Keyword Planner - This is a great tool for finding keywords related to your business. You can enter keywords and get information on how often those words are searched for, what the competition is like, and other related keywords.
  • MozBar - This tool gives you information on a website's SEO health, including page authority, domain authority, backlinks, and more. It's a great way to see how you stack up against your competitors.
  • Screaming Frog SEO Spider - This tool crawls through a website and collects data on everything from page titles to meta descriptions to canonical tags. It's a great way to see where you need to make improvements on your website for better SEO.

8. Make Your Website Mobile-Friendly

People are increasingly utilizing their smartphones and tablets to access the internet. If you want your website to succeed, it needs to be mobile-friendly.

That means your website should be easy to read and navigate on a small screen. If you’re not sure if your site is mobile-friendly, you can use Google’s Mobile-Friendly Test Tool to check.

9. Keep Your Website Up-to-Date

Your website should be a living, breathing entity. That means you need to update your content regularly to keep it fresh and relevant. If your website is outdated, it will reflect poorly on your business. Outdated websites will also become more prone to DDoS attacks, or other cyber attacks, apart from damaging website performance.

Make sure to add new blog posts regularly and update your product pages as needed. You should also keep an eye on your website’s design and make sure it’s still in line with your brand.

How often you need to update your website will depend on your business and the type of content you have. Generally, it’s a good idea to make some kind of update at least once a month.

10. Include Customer Testimonials

If you want people to trust your business, you need to show them that others do too. Customer testimonials are an effective strategy to build credibility and trust.

Make sure to include testimonials on your website. If you have a lot of positive reviews on different sites, you can also create a testimonials page that links to all of them.

 

Final Thoughts

A startup business needs a well-designed website to succeed. Customers need to be able to find your website easily, and the design should be appealing and professional. The website should also be easy to navigate so customers can find the information they need quickly. If you are starting a new business, it is important to invest in a good website design. Make sure to hire a professional web design company to create your website. With many drag-and-drop page builders available in the market, some people think that they can easily create their own website. However, if you really do not know what you are doing, it will end up costing you more money in the long run.

Creating a successful website requires more than just throwing up a few pages and calling it done. In order to create a website that will engage and convert visitors, there are certain elements that must be included.

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Krisana EstauraKrisana is a journalist turned SEO Content Writer with keen interest in tech, software, and innovations. She is an avid fan of Elon Musk and wants to be part of the future Human Mars Mission. In the meantime, she spends her time researching and writing about everything that could make life a better place on Earth. Outside of work, Krisana dedicates her time with her two lovely kids.