How to Design a Chatbot: Build a Conversational Interface
Designing a chatbot for your customer seems like you convince humans to communicate with a machine and expect that it can solve your problems. Mainly, when you design a chatbot conversational flow, it should be more authentic and impactful that can provide better UI. Chatbot conversational interface is also critically observed from all those users who interacted with them. But let’s see what the conversational user interface is.
What is a Conversational User Interface (CUI)?
The conversational user interface is an artificial intelligence that allows the interaction of humans via NLU. A digital interface has the ability to provide voice & textual based information that is based on the principle of real human interaction. CUI refers to a modern form of human-computer interaction in which the medium switches from graphical elements (buttons and links) to conversational elements (emotions and natural language).
Technology has the ability to interpret the pattern of human conversation through NLP. Although there are many programming languages, NLP has the ability to clearly understand the intent of the human conversation. The objective of conversational UIs is to perceive the human language and provide simple and seamless communication.
Currently, there are two types of conversational UI:
- The textual-based interface on popular messaging platforms-Chatbot
- Voice assistant
Chatbot: A chatbot is a conversational interface that provides automated conversation for the end-user. Chatbots can help to communicate with humans anytime/anywhere and provide human-like touch in the way of interaction. It is textually based and you have a large domain to typing more and more. Businesses tremendously adopt the chatbot because it really helps optimizing customer support. Especially in the eCommerce industry, it is a sought-after tool that allows customers to get quick responses, 24/7 availability, and instant connectivity to online companies. To build a chatbot for business, you need to pick the best chatbot platform that can give you maximum functionalities and features.
Voice Assistant: Like Siri, Alexa, google OK! voice assistant works based on NLP and voice recognition to perform a specific action by recognizing voice command. It is complex than chatbots that’s why not every company can implement it. The technology required for voice assistant user interface included NLP, AI technology, machine learning.
However, the chatbot is cost-effective and incredibly grabs most of the industries toward itself as people badly need to entertain customers around the clock. To make sure your chatbot interface for your business is user-friendly, you need to pick the best chatbot builder platform where you can build chatbots for your maximum channels and an easy-to-use conversational experience for the users.
7 Essentials to Design Chatbot User Interface
Build Conversational Ui by Keeping Customer in Mind
When you design a chatbot user interface, you have to keep your audience in mind that what can they come to know and what your bot conveys the right message at the right time. Building a conversational interface is like you create a chatbot with a human conversation pattern so it is easy to understand for bot the actual objective of your business.
Give Chatbot a Personality
While designing a chatbot or building with a chatbot platform, make sure to give the personality that can provide brand recognition to your customers. To link it from the product closely, you can design a chatbot with your logo, your company name, and even your bot’s name like you see here:
Source: The Manifest
Give a Customer-Centric Structure to Your Bot
Creating a conversational user interface for your business must deliver a customer-centric approach. 80% of businesses are expected to have some sort of chatbot automation by 2021. (Outgrow) It must be based on what user problem is going to be addressed and how it can be conveyed in a satisfactory manner. The chatbot conversation sticks to the customers’ behavior and provides a human-like interface for the end-user.
Elements That Perform Your Desired Action
Design your chatbot that can convince your customers to perform your desired action. Your chatbot conversational interface must include images, videos, catalogs, and the most important buttons that redirected your customers to complete the buying journey.
The media elements make your chatbot more attractive and provide you a channel to showcase your products. They are the primary instruments to gaining customer attention towards your brand. Quick options, shorten sales journey and easy payment acceptance provides a superb user experience. Provide intelligently designed buttons so that without having to go through large chunks of text, the user can take action.
Create Different Chatbot Tone for Different Channels
If you use different platforms and embed chatbots on them, you make sure to convey a streamlined experience but according to the multiple channels, you have to set the tone of the chatbot. Structure your chatbot according to your target audience and provide a unified experience on all channels by designing conversational flow.
Make Conversational UI Simple and Clear
No need to make your chatbot with complex words and unnecessary information. That will make your bot overloaded and inconvenient for the users. Simple and concise content and interface make your bot smart and easy to understand. While building conversation flow, make sure the loop of the conversation does not break. As soon as the bot responds to the customers, the engagement factor is gone higher.
Train Chatbot When It Needs
The conversational user interface needs more enhancement if you want to make your chatbot evergreen. As humans need training time-to-time, the chatbot also needs this to provide fresh details about your brand. Your conversational interface must be flexible to adapt to the required changes when it needs.
Benefits of Chatbot Conversational User Interface
24/7 presence: The most highlighted perks of using conversational UI is 24/7 availability on all the platforms (like Website, Facebook Messenger, WhatsApp, etc) at a time. It helps to connect users round the clock without having a single nap or break. People love to connect to chatbots because of the 24/7 available feature.
Real-time connectivity: Chatbot builds an instant connection with the customers without making them wait in a queue. The real-time responses can solve half of the problems and make a better customer experience all the time.
Humanized experience: Communication with the technology in the human language make chatbots more reliable. Users can simply interact with the bots and get them all problem solved.
Cost-effective: Chatbot conversational interface can reduce your cost, you need one chatbot for all the marketing platforms rather than a huge pool of human agents.
Brand recognition: Maximum functionality and features make the conversational interface more incredible. Like easy payment methods, product images, and catalogs, easy to export data to monitor your chatbot performance, and analyzing where you need training make your path easiest for the future.
Conclusion
With the smart interface of your conversational flow, people love to interact with chatbots and get quick responses. Undoubtedly, the conversation user interface allows getting access to the major platforms to compete across the world. Since we are adopting AI-powered technology, they reduce workload and get maximum profits in less time. Chatbots conversational user interface greatly works to enhance user experience and engagement. Chatbot brings broad ways to onboard your customer on the messenger platforms. You need to open the ways of your customer by being active on all channels with great CUIs.
