How to Make SEO and UI/UX Work Together
Gone are the days when Search Engine Optimization was all about finding the right Keywords and Link building.
Now, search engine rankings depend on factors that go way beyond the confines of these pillars of SEO.
Although keywords and link building are still an intrinsic part of SEO, there are many other aspects that have also become part of the mix.
If you want your SEO strategy to be a success, you need to think of more than just in terms of keywords and links.
UI & UX are also important for every SEO strategy.
By incorporating the UI & UX best practices with your SEO efforts, you can increase the chances of making your marketing efforts a success by manifolds.
Let’s take a closer look at some of the best SEO and UI/UX practices that you can use to make these factors work together in an optimal way
What Does UX Mean?
Before we get into the SEO & UI/UX best practices, let’s talk a little about UX.
Everyone knows about UI, right? It stands for user interface and refers to the design of your website.
UX is short for the user experience. Engaging UI design is not enough to make your website stand out.
The user experience of your site also needs to be top-notch if you want to make an impact on your audience.
User experience involves all the factors that facilitate the stay of a visitor on your website.
It includes things like page loading speed, navigation experience, responsiveness, and similar factors affecting the experience of a user on your website.
How Do UI & UX Factor in with SEO?
So, you have found a lot of trending keywords with high search volume and low difficulty levels. You are all set and ready to work on your content strategy.
You have created a top-quality piece of content with a lot of useful information for your targeted audience.
You have posted the content on your website and now you are just waiting to be picked up by search engines for the top rankings.
But much to your surprise, you don’t show up anywhere near the top rankings of search engines for your targeted keyword.
If anything like that has ever happened to you, then the problem was probably with the UI & UX of your website.
It doesn’t matter if your content is great, if your website has a poor structure, bad UI design, and a bad content organization, people won’t read your content and move onto the next better option.
This increases the bounce rate of your website, which is a clear signal for search engines that they shouldn’t put you on top.
Boost Your SEO with UI/UX Optimization – Best Practices
SEO & UI/UX go hand in hand. You can’t just focus on one of these things and expect your marketing efforts to be a success.
You need to combine all these factors and work on them simultaneously if you want to create an effective digital marketing campaign.
Let’s go over some SEO and UI/UX best practices that you can incorporate into your marketing mix to get an edge over your competition.
Start with the Keywords Research
Keywords Research should always be the first thing that you do when starting with a marketing strategy for your website.
You need to find keywords with high search volume and low difficulty levels as per your niche.
Your entire content marketing efforts based on the keywords that you find for your niche.
Therefore, you need to take your time and find profitable keywords to target.
Figure out Search Intent
You need to analyze the keywords that you have collected to find the search intent behind them. It is important because if you know the search intent, you can create a targeted piece of content based on that intent.
For example, the term “Chair Assembling” might imply that the user is looking for either chair assembling services or a DIY guide for assembling a chair.
You can figure out what the user is looking for by searching these terms yourself and then seeing what shows up on search engines.
Depending on what shows up there, you can create content related to that.
Use Attention-Grabbing Headings
Headings are the entry point for your audience to your website. Engaging headings will get you more clicks because they directly relate to the user experience.
You need to use headings that grab the attention of their readers and make them want to click on your webpage.
Make your website Responsive
Google considers responsiveness to be a ranking factor now. You need to make sure that your website is mobile-friendly because most users visit a website through mobile devices these days.
Optimize the Navigation Experience
The navigation experience is all about the experience a user has once they are on your site.
If you have a well-structured site design with value-driven content, products, and services, visitors will want to stay on your site.
You need to make sure that your website offers a good navigation experience and gives the audience exactly what they are looking for, in the best possible way.
Optimize and Check Content Uniqueness
Content optimization is important in terms of SEO as well as UX.
You need to create content based on trending keywords and you need to present the content in a way that it becomes easy to consume for your audience.
This goes without saying that your content should be free of grammatical errors as well as plagiarism.
You can use the plagiarism checker with percentage to check for plagiarism in your content.
It generates the plagiarized text report along with the percentage of unique and plagiarized text.
Once you have verified that your content is plagiarism-free, you can publish it on your website.
Optimize Loading Speed
You need to make sure that you do everything that you can to optimize the loading speed of your website.
If your website takes a lot of time to load, your audience will not want to stay at it. This will get the search engines to lower your rankings.
Use compressed images with recommended file size, and a fast and reliable hosting service.
Add a Call to Action
Adding a call to action is the final step. Once you are done with all the above-mentioned things, you need to have at least one call to action on your website.
This will be a guide to your visitors towards what you want them to do.
Don’t be too aggressive with the call to action. If the visitor has found your SEO and UI/UX efforts to be valuable for them, they would automatically start trusting your services.
Adding a call to action is the last piece of the puzzle that would convert your prospects into clients.
User Interface & User Experience are absolutely critical to SEO. If you are not keeping up with the latest UI & UX standards for your online business, you won’t be able to make it rank well on search engines.
You need a perfect blend of SEO & UI/UX best practices for making your optimization efforts stand out from the competition.
Incorporate the strategies that we have talked about here in this article in your digital marketing efforts to take the success of your online business to a whole new level.