September 14, 2022 Published by Krisana Estaura

Tips to Improving Your Customer Experience With Web Design

Having a website that provides a better customer experience than your competitors will place you in a good position.

When it comes to selling online, there is so much rivalry that e-commerce firms compete by raining freebies and discounts on the target market while exhausting investor funds as they believe that the offerings will keep consumers loyal. In reality, customers nowadays expect to be spoiled, and you can't blame them. A great customer experience becomes the norm. According to one study, about 70% of customers believe they will get a better value online than in a store.

Since you can buy anything from sugar to robots online, numerous people will inevitably try to get a piece of the pie. Having a website that provides a better customer experience than your competitors will place you in a good position.

A website is essential even for a construction company in today’s digital world. Professional website design for construction company can attract new clients and stay connected with current ones.

In this post, we'll look at the most important ways your website's design affects the consumer experience, why this is the case, and how you can improve your site design to help it realize its maximum potential.

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1. Improve Hompage

With an engaging homepage, you can persuade users to explore further. It is said that you only have 7 seconds to capture your user's attention once they arrive at your website. That means you have only 7 seconds to demonstrate to them how fantastic your business is and persuade them to buy. There are no chance visitors will notice the value you have to offer if the first thing they see when they access your website is a terrible design and unintelligible messages.

  • So, how do you entice people to stay and continue browsing your website after the initial few seconds? Several factors can help:
  • Use a clean, simple layout that highlights the value of your brand.
  • Include images with bold text and appealing photographs that look good on both desktop and mobile platforms.
  • Take note of the colors you use, as they each have their own psychological impact.
  • While these are not the only things you can do with your homepage, they are an excellent starting point for critically reevaluating your website's first impression.

 

2. Demonstrate Professionalism

Your website's design reflects your company's philosophy. Your visitors must have confidence that they are working with a respectable company. The following elements influence your company's trustworthiness:

  • Culture Page: This page should detail the company's approach, as well as its values and traditions.
  • Employee Photos: Let visitors know who the individuals behind the organization are and who they will need to engage with based on their focus areas.
  • Customer Feedback & Testimonials: Display the feedback you've gotten from your key customers to help target and convert visitors into prospects.

 

3. Select Easy-to-read Colors and Fonts

When designing a client's website, designers give this a lot of thought. They want your layout to be appealing, but they also want your users to be as comfortable as possible.

These characteristics generally correlate with bounce rates – the more difficult it is for visitors to understand your page, the more likely they will leave.

Color contrast is always a designer’s goal. It's straightforward, clear, and easy to see, which is why most word processors have a white backdrop with black font. But most websites aren't just black and white, so designers need to pay attention to the colors you use and the contrast between backgrounds and fonts.

4. Improve the Structure of Your Website

You approach a sophisticated cocktail establishment, craving vodka, but the menu lists all types of sips, including something that may as well be vodka. How likely are you to become irritated and move on to the next bar in line with a menu you can understand? Some experiences, such as your website, are intended to be easy and straightforward. You have less than 10 seconds to send a clear message to your website visitors before they lose interest.

Your website should have a straightforward layout that is easy to navigate, quick to load, and easy to follow. Even if you have a plethora of different services and materials to offer, you must make it all easily accessible. Starting with clear, brand-specific labeling and progressing to logical categories and a detailed site map, the structure of your site is critical to the overall design. Simplicity makes them happy.

 

5. Speed Up Website Loading Time

Great customer experience requires a fast-loading webpage. Poor web design and slow loading rates drive visitors to quit a website immediately since too many other options are available.

Recent research found that 75% of web users evaluate a company's legitimacy entirely on its website's design and functionality. Furthermore, a website that takes 4 seconds or longer to load loses 25% of its visitors. Improve your website's usability and reduce the bounce rate with the best UX tools.

Site loading takes over 4 seconds, particularly on mobile. So make sure your site loads quickly. Websites must load in less than 4 seconds.

 

6. Apply Human Face Design to Websites

According to research, humans are drawn to photos with human faces, independent of the other stuff surrounding them. Excellent human-faced images can create a one-of-a-kind connection. We can claim that you've already begun to tell them a tale if you can do this. The use of human faces in marketing can enhance the customer experience.

Display photos of your team members on the About Us page or create a new page for 'Our Team' so that your customers or clients can get to know you better. Use images of individuals using your merchandise if you sell a product on your website. This is a method of assisting your clients in relating to your products. These adjustments are minor, yet they have a significant impact on the website's user experience.

Website design entails far more than just the visual aspect of things. It is within your power to make your consumers' journey as pleasant as possible.

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Krisana EstauraKrisana is a journalist turned SEO Content Writer with keen interest in tech, software, and innovations. She is an avid fan of Elon Musk and wants to be part of the future Human Mars Mission. In the meantime, she spends her time researching and writing about everything that could make life a better place on Earth. Outside of work, Krisana dedicates her time with her two lovely kids.