April 10, 2020 Published by Rowena Gungon

Motion Graphics Video Reasons Why You Should Use

If you need to convert a complicated concept into a simple one, but you don’t know what ...

Why should you use motion graphics video?

If you need to convert a complicated concept into a simple one, but you don’t know what kind of video format you should choose, then this blog will make your life easier. The answer is simply motion graphics video. Why? In this blog, you’ll see that it’s not only fantastic from a visual point of view but it’s also highly effective from a marketing perspective!

Read on! Learn why this is one of the best techniques to incorporate ideas and convey any kind of concept in a catchy and engaging way.

Understanding Motion Graphic Videos

I’m sure you know that video content can definitely boost your marketing strategy results. In particular, animated marketing videos are a very useful tool to deliver your business idea in just a couple of seconds. This is being done while you engage your audience and guide them to take the next step of your sales funnel.

As you may know, you can find different explainer videos styles in the marketing world. And, among the different alternatives, motion graphics video stands out as one of the most popular techniques.

Since many years ago, the technique of graphic design has been a key resource to explain things visually. No matter if it was a simple or a complex idea/concept. Over years and years, this technique has been widely used. But in today’s world, it has been optimized with some other modern techniques. That’s the moment where motion graphics come in!

To put it simply, motion graphics video is about graphic design in movement. This type of marketing video is perfect to explain a complex or abstract idea in a very simple, fast and compelling way. Check out this example:

5 Reasons To Choose Motion Graphics Video

So you know that motion graphics help you transmit any kind of concept. Especially, if it’s hard to communicate or to remember. But we also have some other strong arguments on why you should pick out this marketing video style and consider it as part of your video content strategy. Here we go!

  1. Motion graphics video is widely known for being one of the most sophisticated and elegant styles among marketing videos.
  2. It’s also one of the most formal styles among the different explainer video styles.
  3. It gets the most out of visual designs and animations. I can also be used with an educational purpose, without losing its appeal.
  4. It’s one of the best styles to pass out numbers, stats and specific facts that could be harder to assimilate if you used any other style. This is due to its astonishing synthesis power.
  5. It can turn the most boring and tedious information into the most appealing and enticing content.

Recap

In today’s blog post we have learned the basics of motion graphics video. We've also learned how you can use it to enhance your video marketing strategy. We’ve reviewed the main features and benefits of this particular style. And now you’re aware that, no matter if you have a B2B or a B2C company, this style can make a huge difference in your content strategy. I hope you’ve found this information useful. We absolutely encourage you to work on your next marketing video using motion graphics!

Feel free to check out a collection of motion graphics video samples created by our talented designers!

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Rowena GungonRowena is an ambassador at Delesign. She provides customer support and represents Delesign online. Outside of work, she likes traveling, reading books, playing string instruments and searching for the best memes on the internet.