April 20, 2024 Published by Dianne Duro

Social Media Post Scheduler Your Marketing Strategy Needs

From  Sprout Social to CoSchedule, and more, find out which social media post scheduler works best for your marketing strategy.

Looking for a social media post scheduler? Social media marketers are constantly on the hunt for tools that boost ROI and reduce time spent on repetitive tasks. With the right social media post scheduler, you can manage multiple accounts more effectively, giving you the freedom to focus on content creation and community building. This guide explores the top five social media scheduling tools that help save time and enhance marketing efforts.

What Is a Social Media Scheduling Tool?

A social media scheduling tool automates the posting process across various platforms, allowing teams to plan content and focus on other strategic activities. These tools are essential for maintaining a consistent online presence without needing to be constantly active.

1. Sprout Social

Sprout Social is a comprehensive social media post scheduler that caters to various users, from small businesses to large enterprises and agencies. It simplifies managing multiple social networks by allowing simultaneous posting to platforms like Facebook, Instagram, and Twitter. This not only saves time but also enhances content consistency across channels. Sprout Social also boasts an interactive calendar and an asset management library, which streamline the planning and execution of campaigns. Additionally, the platform supports collaborative efforts with user-level permissions, enabling team members to contribute according to their roles. After scheduling and publishing, Sprout's robust analytics tools help measure the success of content, allowing teams to adjust strategies for optimal engagement and reach.

Why Sprout Social?

  • All-in-one Capability: Ideal for managing multiple platforms simultaneously, saving considerable time.
  • Enhanced Collaboration: Facilitates team contributions and strategy refinement with user-level permissions and interactive calendars.
  • Comprehensive Analytics: Offers tools to measure the impact of posts and refine strategies accordingly.

2. CoSchedule

CoSchedule is ideal for marketers who prioritize efficiency and seek to align their content creation and social media strategies seamlessly. The platform integrates directly with WordPress, enabling users to schedule posts that automatically sync with their company blogs, which helps maintain a unified content strategy across platforms. CoSchedule’s standout feature is its "Top Content Report," which provides insights into social shares and overall engagement, assisting creators in identifying what content resonates best with their audience. Another innovative feature is the "ReQueue" Bucket, which automatically recycles top-performing posts, ensuring successful content remains in circulation without manual intervention. This tool is particularly beneficial for maximizing the lifecycle of evergreen content and keeping social feeds lively.

Why CoSchedule?

  • Blog Integration: Connects with WordPress for simultaneous content scheduling.
  • Top Content Report: Tracks engagement and helps identify high-performing content.
  • ReQueue Feature: Automatically recycles and schedules high-performing messages to keep content fresh.

3. Feedly

Feedly focuses on the content curation aspect of social media scheduling, which can be particularly useful for brands that aim to maintain a balanced mix of original and curated content. The platform uses AI to scour the internet for relevant content, filling your social media calendar with timely and engaging posts suited to your audience’s interests. This feature saves marketers considerable time and effort typically spent on content discovery. Feedly’s integration with other social media tools like Sprout Social further enhances its utility, creating a streamlined workflow for posting curated content alongside original posts. By automating the curation process, Feedly helps brands stay relevant and active in their online communities without needing manual input.

Why Feedly?

  • Content Curation: Automatically sources and schedules content to fill your feed with relevant posts.
  • Time-Saving: Reduces the hours spent searching for content by providing curated suggestions.
  • Integration: Works seamlessly with tools like Sprout Social for an integrated scheduling experience.

4. Airtable

Airtable combines content planning and social media scheduling elements into a single, versatile tool. It appeals to teams that require robust planning capabilities alongside the traditional scheduling features. Airtable's platform allows users to visualize their content strategies and assess how posts will appear on social media before they go live. This preemptive view helps ensure consistency and alignment with the brand’s messaging goals. Additionally, Airtable includes an asset manager that aids in maintaining a cohesive look and feel across all published content. The tool’s flexibility makes it suitable for individual marketers and collaborative teams looking to streamline their content planning and social media management processes.

Why Airtable?

  • Dual Functionality: Combines content planning with social media scheduling.
  • Asset Management: Helps ensure consistency across posts with an effective asset manager.
  • Visual Planning: Preview how posts will look before they go live, ensuring alignment with your brand’s aesthetic.

5. Planable

Planable is distinguished by its strong emphasis on collaboration and workflow efficiency, making it an excellent choice for teams and agencies. The platform offers an intuitive commenting and approval system that enables team members to exchange ideas and feedback on scheduled posts before they are published. This ensures all content is refined and meets quality standards while maintaining a clear record of revisions and approvals. Planable also supports role-based permissions, which streamline collaboration by defining clear roles and responsibilities for each team member involved in the content creation. Moreover, Planable’s organizational tools, including content labels and an AI-driven content ideation tool, help teams keep their content strategies organized and innovative.

Why Planable?

  • Collaborative Environment: Features like commenting and approvals streamline the creation process.
  • Role-Based Permissions: Ensures everyone from different departments can contribute effectively without confusion.
  • Content Organization: Uses labels and AI tools to organize and brainstorm content ideas.


Choosing the right social media post scheduler can transform your marketing strategy from hectic to streamlined, allowing you more time to engage with your audience and push out impactful content. Each tool offers unique features that cater to different aspects of social media management, from content curation to collaborative planning. Assess your team’s needs and pick the scheduler that best fits your operational style and marketing goals.

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