November 18, 2022 Published by Krisana Estaura

The Dos and Don'ts of a Business Logo Design

A logo is more than just a pretty graphic. It's the face of your business. It's how customers will remember you. So don't take logo design lightly.

One of the most crucial components of a company's marketing strategy is its logo, which is a graphic representation of its brand identity. It builds trust among consumers. Remember, 7 out of 10 consumers only buy from a brand they trust.

A well-designed logo can communicate a company's values, mission, and products or services to its customers. A poorly designed logo, on the other hand, can turn potential customers away from a company.

An effective logo design must be simple, memorable, and able to be used across multiple mediums. An effective business logo is one of the most important aspects of building a successful brand. It is the first impression potential customers will have of your company, and it should be memorable and easy to understand.

On average, it takes consumers seven times to see a logo before remembering the brand. Hence, it is important that the logo be simple, but not to the point of being generic. There are a few dos and don’ts to keep in mind when designing a logo for your business.

The Purpose of a Business Logo

A business logo is much more than just a pretty image. It is the face of your company that customers will remember long after they see it. A well-designed logo can make a big impression on potential customers and help them to see your company in a positive light.

The values of your business should be reflected in the logo you choose. Customers will be able to quickly comprehend your company's mission with the aid of a strong logo. Your logo should be used consistently across all of your marketing materials, from your website to your business cards. Customers will be able to recognize your brand more readily as a result, wherever they see it. And make sure your logo is relevant to your business and industry; if it's not, potential customers may not take your business seriously.


The Do’s of Business Logo Design

Below are some basic do's to help you get a great start on your business logo design:

Do: Keep It Simple

In business, first impressions are key. You need a well-designed logo if you want customers or clients to take you seriously. But that doesn't mean it has to be complicated. In actuality, the most successful designs are frequently the simplest.. Here are a few tips for designing a simple, yet impactful, business logo.

  • A good place to begin is by brainstorming
  • List of keywords that describe your business.
  • Distill it down to one or two key concepts.
  • Start sketching out some rough ideas.

Do: Consider the Shape

When it comes to business, image is everything. Your logo is one of the first things potential customers will see, so it's important to make sure it's representative of your company in the best way possible. Considering the shape has a few things to keep in mind when you're thinking about the shape of your logo.

First, think about what kind of message you want to send with your logo. Are you looking for something playful? Serious? Modern? Once you've decided on the feeling you want your logo to evoke, you can start thinking about shapes that will help communicate that. Another thing to consider is how easy it will be to use your logo across different platforms. 

Do: Consider Color

When it comes to business logo design, color is an important consideration. The right colors can help your logo stand out, convey the right message, and attract the right customers. But how can you know which colors are best for your business when there are so many options?

  • First, you must identify the message you want your logo to convey.
  • Second, consider the feeling of your customers when they see your logo.
  • Make some research on what colors your competition use.
  • Consider the colors if it's the most associated with your industry or product.
  • And check what personal preferences you have.

Keep these considerations in mind when choosing colors for your business logo and you’ll be sure to make the right choice for your brand.

Do: Think About Fonts

Your choice of typeface for your logo communicates a lot about your company. It can give off either a professional or a joyful and relaxed vibe. There are tons of fonts out there to choose from, so how do you know which one is right for your business?

Thinking about the fonts must consider the feeling you want your logo to convey, the kind of business are you in, and who your target audience is. The wrong font can make your logo look unprofessional, or even silly. So it's important to take some time to think about which font is right for you. It can be difficult to select just one option when there are so many available. 

Do: Make It Memorable

The most memorable business logos are those that are simple, yet unique. A great logo design should be able to convey the brand’s message without being too complex. The most effective logos are those that are instantly recognizable and leave an impact.

When designing a logo for your business, keep these things in mind: simplicity, uniqueness, and memorability. A great logo will help your business stand out from the competition and make it easier for customers to remember your brand. Follow these tips and you’ll be on your way to designing a logo that will make your business unforgettable.


The Don’ts of Business Logo Design

One of a company's most crucial branding elements is its logo. It is often the first thing that potential customers will see, so it is important to make sure that it is well-designed and memorable. Here are some do's and don'ts to keep in mind when designing a logo for your business.

Don't: Overdo It

When it comes to business logo design, less is definitely more. A busy or cluttered logo will be difficult for customers to remember, and it will also make your brand look dated. Keep your logo simple and clean, and resist the urge to add too many elements. 

Don't: Use Clichés

A cliché is defined as “a phrase or opinion that is overused and betrays a lack of original thought.” In other words, it’s something that’s so overdone that it’s become trite and unoriginal. When it comes to business logos, there are certain clichés that you should absolutely avoid if you want your brand to stand out from the rest.

Final Thoughts

When a web design studio creates a business logo it is important to consider the do's and don'ts in order to create a successful and lasting logo. Avoid common mistakes such as using clipart, using too many colors, and not making it versatile. Do put thought into the design, use simple fonts, and make sure it is relevant to your brand.

Share this article:

Krisana EstauraKrisana is a journalist turned SEO Content Writer with keen interest in tech, software, and innovations. She is an avid fan of Elon Musk and wants to be part of the future Human Mars Mission. In the meantime, she spends her time researching and writing about everything that could make life a better place on Earth. Outside of work, Krisana dedicates her time with her two lovely kids.