Top Software to Get Started with Email Marketing in 2020

Over the years, email marketing has seen enormous growth with a multitude of companies opting for their services. There are close to 81% of SMBs, which depend purely on email marketing as their primary tool for customer acquisition

2020 is expected to see a rise in the number of email software users. Up to 93% of marketers depend on emails for their online content, and you can gain more customers and followers online, with the right crowd for your services always ready to invest.

40% of marketers also claim that newsletters play a significant role in getting them a sizeable chunk of their revenue online. Buyers, too, depend on email marketing software. Up to 59% of buyers purchase merchandise and products purely from a strong emailer online.

If you’re starting with email marketing in 2020, there are many templates from some of the best software available. These Email Software Providers have the best features and tools with which you can start your email campaign strategies right from scratch. They also teach you how to segregate and improve the customer list to target relevant audiences to target the brand.

Here are a few great templates to help you get started with the email marketing game -

SendX

1. SendX

SendX is one of the websites that you could consider over the long term if you want to monetize your email content. There are plenty of impressive features and tools which will convert your emails into money. SendX comes with features such as automation options, A/B testing, drip campaign management, and many more. They also have an excellent deliverability rate, ensuring your emails get opened and read by the right audience.

There is also a simple UI along with tutorials to help you understand the software better and use it to its fullest potential. SendX is an excellent alternative to Mailchimp and provides the features to help get your business off the ground.

SendX is the perfect tool for those who want to start with unlimited emails and test their material out in the world. If you have a sizeable list, then SendX is an option for you to choose from.

Active Campaign

2. Active Campaign

Another excellent website to consider for email marketing is Active Campaign has a set of powerful templates that have the proven ability to convert customers. You can create beautiful templates for promotional content and transactional ones as well.

There are more than 75,000 organizations that depend on Active Campaign because they have excellent targeting capabilities, pricing options, subject line testers, and many more features that work well in their favor.

Active Campaign is an all-in-one newsletter tool that makes it the perfect match for companies starting in the email marketing business. You can go through each step in a constructed and careful manner and introduce products systematically.

Mailerlite

3. Mailerlite

Software that allows you to create emails according to your business needs is always the best place to start from. Content that is relevant and sellable is not easy to find, but Mailerlite has all the tools that allow you to create the same.

They have Landing Page features that can get more people to sign up and work with dedicated managers as well. These emails are created based on the customer list you create, with pop-ups for visitors as well. Mailerlite is an excellent software to begin with because it drives visitors to your website.

Overall, Mailerlite is ideal for small business owners who want to work with great mailing plans to formulate their emails. Check out this detailed comparison of Mailerlite and MailChimp.

Automizy

4. Automizy

Automizy is another excellent software that has features to aid in monetizing your email marketing plans. You can access a multitude of features, including profile pages, contact management, Native and Zapier integrations, and more.

The analytics/data science aspect behind Automizy makes it the perfect site for reporting/analytics to personalize emails toward each customer.

Customers who want to use the right software techniques to create dynamic emails can consider Automizy. The software can be learned in no time, and you could begin using it to its full effect in a matter of a few weeks.

AWeber

5. AWeber

AWeber is another site that comes with features that are updating at all times. They genuinely care about the technology in their business and allow you to work with the best tools in automation and content management. You can also work with a reliable database that can be accessed at all times.

By monetizing your sales and offers and sending them out to popular customers, you gain access to their email IDs directly. There is also a robust analytics tool to help derive insights and work into something actionable. The other tools can be easily incorporated to add that extra bit of flair to your emails.

If you’re a company that works primarily in e-commerce, with plenty of customers, Automizy is the best tool as it can create customized newsletters for specific and unique needs.

ConvertKit

6. ConvertKit

ConvertKit is another popular tool as it only advertises your brand to genuine and frequent customers on-board. These emails can be sent to those who transact with your brand often and purchase your products or services regularly. These emails can also be monetized to grow a list with better functionality.

If you’re a brand that works primarily with lifestyle or beauty products, ConvertKit is the tool for you. They have some pretty and beautiful templates that will capture the attention of the reader.

Constant Contact

7. Constant Contact

A great software to work with if you’re a newbie in the business, Constant Contact has a simple and easy UI with great features such as clean templates, drag-and-drop widgets and so much more. These tools are ideal for segregating your email list and getting great indicators on the performance of your campaigns.

This is the perfect website if you’re starting in the email marketing business. You can create the base in Constant Contact and then update it to a more powerful tool when you feel the time is right.

Constant Contact

8. Moosend

Moosend is one of the email marketing and marketing automation platforms that promise to offer more for less. Moosend's Drag-and-drop email editor can help you create beautiful, personalized email newsletters using videos, GIFs, and other interactive elements without requiring any technical skills or HTML knowledge.

Moosend also comes with lead generation features like landing pages and subscription forms and reporting and analytics tools that can help you make data-driven, accurate decisions.

If you're unsure where to start, you can check out the review of Moosend here which explains all its features in-depth. You can try Moosend's ready-made email newsletter templates to get started. Visit the landing page gallery and see what the platform's ready-made automation recipes can do for you.

Overall, Moosend is one of the email marketing and marketing automation platforms that can work very well for both Fortune-500 and Small-To-Medium Enterprises.

In the End:

Reaching out via email sends an impression of respect and politeness to your customer. By understanding the templates available, you will be able to start out in the email marketing domain and work with winning templates to customize content for your business. You can also check out this list of Mailchimp alternatives.

Try out these templates here, and you’ll be creating compelling emails that get you strong returns on investment. Good luck!