How 12South Marketing, a professional marketing agency, expanded to a 24 hour workforce with the help of Delesign

Feb 08, 2022

5 min. read

How 12South Marketing, a professional marketing agency, expanded to a 24 hour workforce with the help of Delesign

About 12SouthMarketing

12South Marketing works primarily with growth-stage entrepreneurs who are trying to break through marketing speed bumps they can't handle with their internal teams. Usually, this involves developing new or updated websites and landing pages, developing strong marketing creative for Facebook, Instagram, Youtube, and other ad campaigns, and ensuring their brand look and feel is maintained across all our campaigns.

Michael Shoup

I was ready to test Delesign but prepared for it to be underwhelming as had been the case with previous similar services.


Michael Shoup

CEO of 12South Marketing

The Challenge

I was ready to test Delesign but prepared for it to be underwhelming as had been the case with previous similar services. - Michael Shoup

The 12South Marketing team was in need of some help creating ad creative (images, short videos) for a client that they were working with to expand their ad campaigns.

In 2021, Michael discovered Delesign through an ad on Facebook. “I got served a great ad on FB :) We're in advertising so I pay attention to ads from other brands.”, Michael further shares. As Michael had tried many similar design services in the past, he was expecting the design quality that he’ll be receiving to be below his standards.

They often work inside Canva and they would love it if their designer could either work in Canva with them or generate assets that can then be uploaded to their Canva library to easily tweak or resize.

Lastly, one of the things that really got them excited about Delesign was Slack integration. They were keen to invite their designer to Slack and/or Asana, as it would work nicely to integrate them as part of their team.

The Solution

Matched them with a dedicated night shift designer who has delivered exceptional designs while they sleep

‘Quick turnaround times, quality work. I always wake up with some progress from the previous day.” - Michael Shoup

After signing up to Delesign and going through our onboarding process, our design team matched Michael to their dedicated designer, Enrico. Although Michael preferred to be assigned to a day shift (6am-4pm PST) designer, they tried working with a night shift (6pm-4am PST) designer as they have been informed that many of the clients who live in the United States work with their Delesign designer working on the 6pm-4am PST schedule. Through this schedule, they are able to submit their projects and feedback to their designer during the day, and wake up the next morning with a completed project.

They’ve been with their ‘night shift’ designer ever since they’ve started working with Delesign and because of this, their workforce had expanded, working 24 hours a day as they already have our team working while the rest of their team sleeps. This saved them time and provided them with more productivity.

Unlimited scalability

When they signed up, 12South Marketing only took advantage of our design service. However, as their needs grew, they saw an opportunity to delegate their development needs to Delesign, and eventually signed up to our development service. Depending on their design and development needs, they were also able to add multiple subscriptions and be assigned to different designers and developers with a wide variety of specializations providing them with unlimited opportunities to scale their business.

Designers’ and developers’ flexibility

“I love that we get to know our actual dedicated designer, and he gets to know our needs better and better as we work together more” - Michael Shoup

As Michael worked with Enrico, their dedicated designer, he’s able to even dig deeper into 12South Marketing’s brand. As they work together from one project to another, Enrico provides even better output and still surprises Michael with stunning outputs every time he makes a design request.

As noted when he signed up, we matched him with a Delesign designer who is flexible to generate assets on Canva or create assets that can be uploaded to their Canva library to be easily modified.

They also took advantage of our Slack integration feature which let them add their designer to their team’s Slack workspace and use Slack commands to request and manage their projects. His designer can also be added to their Asana workspace and Asana can be integrated to our ‘Go’ platform through Zapier. Through our ‘Go’ platform, they can also add as many team members as they want, making communication, collaboration and delegation easier and convenient for everyone in the team.

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1,200

Hours of Design Saved

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64

Projects Completed

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$52,300

per year saved!

The Results

12South Marketing has expanded to a 24 hour workforce. They’ve also scaled their business with the use of our design and development service and they have unlimited opportunities to scale in the future as they’re able to add multiple subscriptions depending on their needs. Their dedicated designer did not only meet Michael’s expectations, but exceeded them.

Top 3 biggest benefits of working with Delesign based on Michale Shoup's experience:

  1. Unlimited scalability.

  2. Expansion to a 24hr workforce.

  3. Solid designs.


Michael Shoup

CEO of 12South Marketing

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