Eyes on the Prize: Growing Your Business and Client Base in the Age of COVID-19

The COVID-19 pandemic has probably put you and your small business on a tailspin, just as it has countless others. Sad to say, not everyone will regain their footing on the other side, and no doubt, you don’t want to be counted among these. And you don’t have to be, too. In fact, with a mix of business savvy and a firm eye on the future, you can effectively get more customers and,in turn, grow your business, even at such a difficult time rife with difficult transitions. So, keep your eyes on the prize and always keep the following in mind.

Onward and Forward

The pandemic has been hard, but it doesn’t serve to let it overwhelm you. Rather, continue looking to the future and look for opportunities to grow, both as a business and as a person.

• Now is an opportune time to make use of innovation as a way to grow your business.
• Your digital transformation will invariably be a huge part of your business survival.
• Make use of strategies for growth to stay afloat and bring in new business.

Dress (Your Office and Yourself) for Success

Pandemic or no pandemic, your professionalism will speak for itself. Support your productivity and creativity with a home office that speaks volumes of what you’re bringing to the table.

• Try to locate your home office away from high-traffic areas of your home so you can maintain productivity.
• You’ll want a home office that keeps you focused so you do your best work.
• You want to ensure that your workspace supports your health, as well.
• Invest in a couple new outfits for those Zoom calls—you can save by using coupons and promo codes for retailers like Nordstrom Rack and Macy’s.

Go Above and Beyond

Reputation, track record, work ethic, etc. can only do so much. In a world left vulnerable by a pandemic, you’ll want to reach people on a deeper level, too — not only to forge a more sustainable relationship with your current clients but to also attract new ones in the process.

• Boost your marketing efforts by working with a dedicated designer through Delesign.
• There’s truly a need to inject empathy in your marketing efforts to successfully really reach people in this pandemic.
• But of course, don’t lose sight of the need for authenticity, too.

Indeed, no small business will probably enter the new normal unscathed. But you can still hit the ground running by simply making use of the pandemic to explore ways to keep moving forward and growing, as well as connect to clients anew. With difficulties come opportunities, so make sure you’re not so focused on the former that you fail to recognize the latter.

For all your graphic design, web and app design, and video projects, schedule a call with Delesign today!

Photo via Pexels.com