On-Demand Graphic Design: The Pros and Cons of the New Trend
The demand for on-demand graphic designers is growing by the day. According to several reports, many companies are making the shift from freelance designers to on-demand designers. While the on-demand graphic design may seem relatively new, we will show you a few benefits in this post. We will also explain what this kind of graphic design is all about. Enough talk, let’s get straight to business.
On-Demand Graphic Design and Designers
These days, our economy is gradually being transformed into an “on-demand economy.” This implies that goods and services are now supplied via software or technologically advanced networks at an alarming rate.
On-demand services are very similar to freelance services, however, they utilize a different model. For example, though they don’t make use of formal contracts, they are more user-friendly. This kind of model suits clients more because of simple, qualitative, affordable, and efficient services.
These services are delivered at a flat rate each month. This means that a client hires an on-demand designer and gets unlimited graphic designs and revisions at a flat rate. Since there is no formal contract, the designer can handle tasks from several clients within the same period. Similar to freelancing, right?
Pros of On-Demand Graphic Design
On-demand graphic design is very similar to using a cloud service. You subscribe when you need to and you can cancel whenever you please. This should be an interesting prospect already but there’s more. What are the benefits that accrue to clients that patronize these designers?
Content creation is very important these days to knock off the competition. This means that you should produce helpful content via different channels every other day at least. To make your content catchy, you need graphics.
This means that you need the help of a designer for your blog posts, websites, and social media posts. How do you keep up with this demand without breaking the bank? Hire an on-demand graphic designer.
This is very important for companies with a steady stream of graphics projects. Now you can save money and time at the same time while getting your fix of designs and revisions.
Versatility is one of the keys to getting the best quality services while saving funds. Most on-demand graphic designers have an array of skills that make them versatile. Since you are subscribing to a service, it is easy to find those that possess the range of skills that you need.
It is not as easy with freelancers. Sorting through their portfolios and skills takes a lot of time. In the end, you may not find the kind of versatility you are looking for. Also, most freelancers lack experience in dealing with your design needs. This is one of the demarcating factors between freelance and on-demand graphic design.
Putting out content is one thing, publishing unique content is another. Many brands resort to using stock photos which in the end are the same on so many websites. It is not enough to have images embedded in your posts, you need customized unique designs.
These unique designs show that you put in extra effort to stand out. This is a gesture that your audience will appreciate and can lead to higher conversions.
Subscribing to on-demand graphic designers brings this benefit to the table. Now you can have as many unique designs customized for your posts as you want. The plus is that you can have them in record time at an affordable price.
Getting customized unique designs is not enough. You need top-notch designs each time. This is what separates you from your competitors. On-demand graphic design services take a lot of time to recruit their designers. This is an assurance that you will get quality designs.
Many freelancers have experience and are skilled. The challenge is that not many are sufficiently skilled to meet your design needs. Some of them are newbies trying to make a living and will offer to do your job for lower rates.
Most times, the result is nothing short of disastrous. By the way, some of the skilled ones prioritize their higher-paying clients. This means that if you don’t fall into this category, you’ll get low-quality designs.
On-demand graphic designers are different because each project must be based on quality. They also study market trends to produce designs that will boost your campaigns at the moment.
Access to designs and revisions on an unlimited basis
Freelancers share have a handful or more of clients. This means they have very little time to share among their different clients. The result of this is slower delivery which can cripple your campaign.
On-demand graphic designers are the direct opposite. They are quick and efficient which means that they’ll have your designs ready faster. One of the hallmarks of this kind of designer is “quick turnaround.”
But it is not just the speed of the turnaround that matters. It is the fact that you have unlimited designs each month along with revisions too. Freelancers will offer you maybe one or two revisions at most. You get unlimited revisions with on-demand graphic designers which means you’ll be satisfied 100%.
Ease of sign-up and cancellation
This is one of the best benefits of on-demand graphic design. Like we explained earlier, it is similar to cloud computing. You can sign up and exit with ease.
This kind of system is great for startups as well as agencies with lots of tasks. Simply visit the company’s website to subscribe for the month. This guarantees you quality designs and revisions for that month.
It saves you from scouring through different portfolios online plus there’s no need to carry out interviews. Since there are no special contracts, you can cancel your subscription when you feel like it.
Cons of On-Demand Graphic Design
Just as there are benefits, there are few demerits. But these are things that you can work around if you want to subscribe to this service. Check out some of the demerits below:
Different designers handling tasks
When you hire a freelance designer, you know that a specific person is handling your design tasks. This gives you a huge advantage because you don’t have to brief them about your guidelines each time. With on-demand graphic design, this is rare as a new designer is likely to be assigned for each project. However, Delesign provides you with the option of being matched to a dedicated designer at no added cost.
In some cases, businesses request for their favorite designers. But this may not always happen.
Doesn’t suit one-time projects
To use on-demand graphic designers, you need to subscribe for at least a month. This mode of operation will not suit you if all you have is a single task. You may end-up paying excess when you can just pay little to a freelance designer to handle the task.
On-demand graphic design services like Delesign offer several benefits to businesses these days. For one, businesses are able to have access to more affordable experts for their graphic design needs. Also, our 15-day money-back guarantee ensures that you have something to fall back on if you’re not satisfied with our delivery.